Ikwekwezi Fm celebrates 34 years of a
great radio life
As
the Station turns 34 this March, one cannot help but look back with nostalgia
the road travelled, amid turbulences, victories, challenges and celebrations.
At this age, the Station should be considered to be in its maturity stages and
should be in a position to reap without apology and not complain when things
don’t go well. With over a Million potential audiences, the Station will always
strive to a strike a balance amongst its diverse audience, young and old,
particularly because there has been a paradigm shift in terms of how audiences
access information.
The
Station has, over the years, managed to build an emotional bond with its
listeners. This has been achieved by ensuring that their listeners are part of
the Station by encouraging them to send continuous comments, feedback on how they
believe we can do things better, qualitative research and conducting Public
Feedback sessions quarterly.
Since
the birth of the Station 34 years ago, ikwekwezi FM has changed its corporate
identity two times, changing from “lapho sikhona kunokukhanya” meaning that
where we are there is light and now recently, to “ku khanya bha.”
They
say dynamites come in small packages, and ikwekwezi FM has demonstrated that
this notion is not a fallacy by achieving what critics may view as a farfetched
dream for a Station which struggled to reach a million listeners since it hit
the airwaves way back in 1983
The Station also boosts young and
vibrant personnel who relate well to the listeners and are continuously
reminded of practicing emotional intelligence to ensure that the bond between
the Station and its audience grows stronger. That is why the Station is able to
move with times through interaction with listeners through social media.
Happy birthday to ikwekwezi fm. May
they continue to bring change in people’s lives.
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